If the power is off or the Internet is down, people can still access their much-loved radio station. Radios are especially useful during an emergency situation, and here is why.
Radio Waves are Not Dependent on the Energy Grid
Radios do not need to be plugged in to work. Battery-powered radios are just as efficient at broadcasting information. All that is required is a radio frequency and a good radio signal. This means when the power grid goes down during an earthquake or some kind of other disaster, people can still access their favourite radio programmes.
There are many kinds of emergency situations that may demand efficient and reliable methods of communication. This form of communication also allows police personnel or even soldiers to communicate in remote areas. Radios and Wartime Broadcasting Services were used in major wars like during the First and Second World Wars.
Having a specific radio frequency also allows for individuals to share secretive information with one another. However, radio frequencies can be intercepted if people are not careful. People will recognise the use of radio communication between soldiers on the battlefield from numerous blockbuster movies.
This form of communication is especially useful for pilots who need to have uninterrupted communication with one another. If there is suddenly a break in communication between pilots, it could lead to a horrific accident.
Battery operated radios can also be a tremendous help during situations where people are trapped underground or under rubble. In this way, the people in need of rescue can communicate with rescue personnel during the process of being saved.
Increased Frequency of Broadcasting Emergency Messages
Radio advertising is defined by many as a frequency medium. This means that unlike television advertising (which relies on reach and visual presentation), radio relies on repetition, aka frequency of message, to be effective.
Playing the emergency message multiple times will ensure that listeners will be familiar with the details of the broadcast. Research suggests that a message should be listened to about 3 times before an individual will internalise, acknowledge, and remember it.
Broadcasting or relaying messages via a radio device is arguably one of the most effective ways of communicating during a crisis or for the purposes of disaster management.
It is essential to own a wireless radio to listen in on the latest news and information being relayed to stay updated on the latest information regarding safety protocols and instructions in case of a community emergency. Find out more about what makes a radio station successful here.